Two new manufacture calibres with the Pure Classic Finish debut at Baselworld
Founded in 2008, the manufacture is dedicated to the aesthetics and functionality of precision instruments crafted in Glashütte in the 19th century. Moritz Grossmann’s ideas remain inspiring to this very day. His essay “On the construction of a simple but mechanically perfected watch” still reflects the zeitgeist of our era.
The Pure Classic Finish is another historic facet that Grossmann is bringing to life: Moritz Grossmann applied various finishes to his chronograph movements, thus changing their looks. In highly diverse variations, they also reflect different concepts. Grossmann is now pursuing this tradition with a second finissage approach: The Pure Classic Finish focuses on horological details in design and craftsmanship. It concentrates on function and on the aesthetic appeal of materials. Two specially conceived manufacture calibres stand out in the new steel versions of the ATUM and TEFNUT model families. Combining cool steel and puristic reduction, the ATUM Pure, the ATUM Pure M, and the TEFNUT Pure embody Grossmann’s philosophy in perfection: pure watchmaking artistry since 1854.